10 April CSR Lunch Overview: WWF — Engaging the Private Sector

     For those who missed April’s CSR lunch, Jean-Paul Paddack, Director of International Business Development at WWF International, provided an informative and inspiring presentation of the WWF’s strategies for engaging the private sector with environmental sustainability. The WWF’s environmental work involves protecting biodiversity, reducing environmental footprints, developing certification labels, and mobilizing people, from local communities to major celebrities and government leaders, to address environmental concerns. Their work focuses on a dozen or so key actions in 35 priority places around the world. 

     The WWF strategy for linking with the private sector includes 3 types of engagements: company marketing, company sponsorships, and transformative partnerships. By strategically targeting companies to for collaboration, the WWF taps an enormous potential for positive action: 300-500 companies shape 70% of consumer choice, and 80% of these companies have a working collaboration with the WWF. Building transformative partnerships is the ultimate goal because these partnerships yield the biggest impact. In determining with whom to partner, the WWF identifies those companies whose commodities and business operations inflict unacceptable damage on the WWF priority places, and they push these market leaders to change. The partnerships work to minimize companies’ environmental impacts through improving sustainability practices that also generate bottom-line benefits, such as increased efficiency and improved risk management. Read about Coca-Cola and the WWF’s partnership based on protecting freshwater resources here.

Other interesting links to check out:

Water Risk Filter tool that assesses industry-related water risks by location and

Earth Hour City Challenge, which invited cities to submit urban development plans that increase the use of renewable energy